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Ningbo garment after another break
Time：2011/11/25 16:24:27 Come：南佳
"Romon do not do foreign trade," and it makes the clothing industry somewhat vibration. In fact, "there are orders, no one did; someone to do, be profitable," saying in a number of clothing companies filled a long time. Raw materials, rising labor costs, exchange rate fluctuations, bank loan interest expenses doubled ... ... This year, these "gains across the board gains" seems the wrong place - not the stock market, but firmly occupy the market of production factors, a variety of adverse combination of factors fermentation, to Ningbo manufacturing industry to survive the pressures and problems. Recession or rebirth? Ningbo garment enterprises how to deal with? Industries as the garment industry of Ningbo, the fight against the challenges of energy that? Reporters understand that the market "Forced", the lead domestic sales for the brand to break through and become the choice of many companies.
Garment enterprises "have not received orders."
'Not without foreign orders, but OEM's profit has been' thin like blades', whether foreign companies costs, keep the prices down too much. "Romon Group President Zhu Xu-Long said that at present there is a small export Romon, but are independent brand exports.
Zhu Xu-Long said, no longer do the OEM is not swayed by personal feelings, but the company's strategic realignment, the company rising domestic production can not keep up a bit, to focus on the relatively high margin plate.
In addition, due to price increases, the relative reduction of foreign workers, as labor-intensive apparel business, "recruitment difficulties" still continues. "In the past before the fifteenth day, the factory's gate is full of workers looking for work, and now, a little to recruit people. For the normal production and have a greater impact." Zhu Xu-Long said.
Younger Garments Co., Ltd. Chairman Li Rugang told this reporter, not just junior staff recruitment difficulties, high-end designers, production management is a serious lack of talent, which the enterprise upgrading, restructuring a lot of difficulties.
Reporters found that significant increases in raw material prices, labor difficulties, and higher wages, exchange rates, credit doubled last year, interest expense relative to other factors, many garment companies both new and old customers to trade, more than 5% of its profit margin is difficult. Consumer purchasing power continued to decline, Vietnam, India and other low-cost regions such as the pressure increases the pressure of competition, but also to clothing exports had a negative factor.
The throes of another brand
Ningbo City Commission by letter, said deputy director Zhou Xueming, garment export enterprises "have not received a single" status, indicating relatively low-cost competitive advantage in international cooperation in the era winding down, the reality conditions forced us to move in a timely manner to speed up its own innovation, from the OEM to own brand of change.
In fact, Romon has continued to strengthen the brand, has invited Andy Lau, Jimmy Lin as the spokesperson. And many previously bent to do foreign trade business, chose to play their own brand leveraging the domestic market.
Recently, a total investment of $ 186 million in Ningbo Beilun settled in Ma Wei Garments Co., Ltd., the company is the holder of more than 50,000 employees with well-known OEM apparel business - Shenzhou Knitting Co., Ltd.. This means that "Asia's first knitting enterprise", OEM giant finally creating its own brand on the road has taken a crucial step.
"We played their own brand called Maxwin (Ma Wei), take the men and women, and children's sportswear line, the current century, the Oriental Plaza store opened its first store, Shanghai within the year out of four stores in the next three years is expected to develop to 1,000 stores. "Shenzhou Group General Manager, Assistant Xuhui Guo told reporters, 2003, Shenzhou significantly updated equipment, plant expansion in 2004, China's largest vertically integrated knitwear manufacturing enterprises and exporters, consumers wear UNIQLO, Nike, Adidas and other international brands, many produced in Shenzhou. As a huge production, Shenzhou with these international brands have been built a strategic partnership can not do without each other. In 2008, despite the global economic crisis is very serious, but the company buck the trend in recent years, the annual growth rate of 15% or more.
"Do not seek those who can not seek a global domain, does not seek Jesus Christ who can not seek a time." Xuhui Guo believes that companies should develop a long-term vision, not content with the status quo. With its own brand, have the backbone of enterprise development, to the increasingly fierce market competition to win the initiative. Ma Wei established clothing brand, is to maintain OEM Shenzhou on the basis of a competitive new products to improve the deployment.
Some of the old garment enterprises in recent years by market segments, showed the new brand. In addition to continue to build as the Younger vertical chain, the single year of their clothing brands from classic suits YOUNGOR, through the spin-off, acquisition, and other models complete the new brand of fashion turned and segmentation. MAYOR, YOUNGOR, GY, CEO, Hart Schaffner Marx (ho lion step) and six brands of hemp family, or business or leisure, or a gentleman or intellectual, the leading position.
Online brand into a new selection
With the rapid development of Ningbo textile and garment enterprises also have "net" from "physical battle" to the "virtual battlefield" extension, and some also created a network marketing brand.
"At present there are 5 Bo Yang apparel brand, four textile brands and two footwear brands making e-commerce transactions, e-commerce sector in 2010 contributed $ 150 million on sales revenue, e-commerce sales during the first half of this year 260 million yuan, with the arrival of the second half of season, e-commerce sales this year will exceed 10 billion yuan. "facing this new blue ocean commerce, Bo Yang, Chairman Wu Huijun clothing with confidence.
Wu Huijun introduction, November 11, 2010, Bo Yang textile has reached the highest so far in the history of e-commerce sales record, Taobao Mall one-day sales amount exceeded 34.68 million yuan. Currently, Bo Yang's team of more than 200 e-commerce has reached a Nutshell, China Er Sidan other network marketing brand.
Established e-commerce companies are testing the waters. Liru Gang, currently Younger in Taobao Mall opened CEO, GY brand flagship store, which CEO brand 90% of orders from non-store area, network marketing has become a physical store sales channels a useful supplement.
Playing the brand is a systems engineering
Zhou Xueming that, playing the brand is a systems engineering, enterprise in ideas, capital, and human resources ready before you start, you can not rush shots.
In fact, in recent years to play the brand of Ningbo garment enterprises, there are some cases of failure. The new brand positioning as the market is not clear, follow-up funding did not keep up, talent is not perfect for reasons such as short-lived.
"Developing a brand, you need to design, procurement, manufacturing, logistics, warehousing, order processing, wholesale and retail efforts on several areas, not just aimed at the manufacturing production processes." Zhou Xueming that do foreign trade, improve the production on-line orders , but the play is a domestic brand to do systems engineering, but also to bite "smile curve" at both ends - design development and marketing.
OEM also is started Feige Group, also hit a few years ago, brands FIOCCO women. Chairman Stephens introduced the brand anxious not to fight, first to find a good position in marketing to playing safe. FIOCCO women creating brand in 2006, but only in the country has opened 20 stores, all outlets. "The reason being is not open to join, because the brand is still in growth stage, outlets can better establish a brand image, you can shop more effectively control the rhythm, maintaining the brand image of high-end positioning." Stephens said that this year June, FIOCCO women entered the building and other high-end stores in Hangzhou, starting with Gucci, Dior and other international brands competing against the women's line, to prepare next year in Beijing, Shanghai and other cities to open 10 stores. Shi-yun, playing their own brand is a difficult process, the company invested in FIOCCO women's brands have nearly billion annual sales growth rate of 50%. (China Textile Network)
Garment enterprises "have not received orders."
'Not without foreign orders, but OEM's profit has been' thin like blades', whether foreign companies costs, keep the prices down too much. "Romon Group President Zhu Xu-Long said that at present there is a small export Romon, but are independent brand exports.
Zhu Xu-Long said, no longer do the OEM is not swayed by personal feelings, but the company's strategic realignment, the company rising domestic production can not keep up a bit, to focus on the relatively high margin plate.
In addition, due to price increases, the relative reduction of foreign workers, as labor-intensive apparel business, "recruitment difficulties" still continues. "In the past before the fifteenth day, the factory's gate is full of workers looking for work, and now, a little to recruit people. For the normal production and have a greater impact." Zhu Xu-Long said.
Younger Garments Co., Ltd. Chairman Li Rugang told this reporter, not just junior staff recruitment difficulties, high-end designers, production management is a serious lack of talent, which the enterprise upgrading, restructuring a lot of difficulties.
Reporters found that significant increases in raw material prices, labor difficulties, and higher wages, exchange rates, credit doubled last year, interest expense relative to other factors, many garment companies both new and old customers to trade, more than 5% of its profit margin is difficult. Consumer purchasing power continued to decline, Vietnam, India and other low-cost regions such as the pressure increases the pressure of competition, but also to clothing exports had a negative factor.
The throes of another brand
Ningbo City Commission by letter, said deputy director Zhou Xueming, garment export enterprises "have not received a single" status, indicating relatively low-cost competitive advantage in international cooperation in the era winding down, the reality conditions forced us to move in a timely manner to speed up its own innovation, from the OEM to own brand of change.
In fact, Romon has continued to strengthen the brand, has invited Andy Lau, Jimmy Lin as the spokesperson. And many previously bent to do foreign trade business, chose to play their own brand leveraging the domestic market.
Recently, a total investment of $ 186 million in Ningbo Beilun settled in Ma Wei Garments Co., Ltd., the company is the holder of more than 50,000 employees with well-known OEM apparel business - Shenzhou Knitting Co., Ltd.. This means that "Asia's first knitting enterprise", OEM giant finally creating its own brand on the road has taken a crucial step.
"We played their own brand called Maxwin (Ma Wei), take the men and women, and children's sportswear line, the current century, the Oriental Plaza store opened its first store, Shanghai within the year out of four stores in the next three years is expected to develop to 1,000 stores. "Shenzhou Group General Manager, Assistant Xuhui Guo told reporters, 2003, Shenzhou significantly updated equipment, plant expansion in 2004, China's largest vertically integrated knitwear manufacturing enterprises and exporters, consumers wear UNIQLO, Nike, Adidas and other international brands, many produced in Shenzhou. As a huge production, Shenzhou with these international brands have been built a strategic partnership can not do without each other. In 2008, despite the global economic crisis is very serious, but the company buck the trend in recent years, the annual growth rate of 15% or more.
"Do not seek those who can not seek a global domain, does not seek Jesus Christ who can not seek a time." Xuhui Guo believes that companies should develop a long-term vision, not content with the status quo. With its own brand, have the backbone of enterprise development, to the increasingly fierce market competition to win the initiative. Ma Wei established clothing brand, is to maintain OEM Shenzhou on the basis of a competitive new products to improve the deployment.
Some of the old garment enterprises in recent years by market segments, showed the new brand. In addition to continue to build as the Younger vertical chain, the single year of their clothing brands from classic suits YOUNGOR, through the spin-off, acquisition, and other models complete the new brand of fashion turned and segmentation. MAYOR, YOUNGOR, GY, CEO, Hart Schaffner Marx (ho lion step) and six brands of hemp family, or business or leisure, or a gentleman or intellectual, the leading position.
Online brand into a new selection
With the rapid development of Ningbo textile and garment enterprises also have "net" from "physical battle" to the "virtual battlefield" extension, and some also created a network marketing brand.
"At present there are 5 Bo Yang apparel brand, four textile brands and two footwear brands making e-commerce transactions, e-commerce sector in 2010 contributed $ 150 million on sales revenue, e-commerce sales during the first half of this year 260 million yuan, with the arrival of the second half of season, e-commerce sales this year will exceed 10 billion yuan. "facing this new blue ocean commerce, Bo Yang, Chairman Wu Huijun clothing with confidence.
Wu Huijun introduction, November 11, 2010, Bo Yang textile has reached the highest so far in the history of e-commerce sales record, Taobao Mall one-day sales amount exceeded 34.68 million yuan. Currently, Bo Yang's team of more than 200 e-commerce has reached a Nutshell, China Er Sidan other network marketing brand.
Established e-commerce companies are testing the waters. Liru Gang, currently Younger in Taobao Mall opened CEO, GY brand flagship store, which CEO brand 90% of orders from non-store area, network marketing has become a physical store sales channels a useful supplement.
Playing the brand is a systems engineering
Zhou Xueming that, playing the brand is a systems engineering, enterprise in ideas, capital, and human resources ready before you start, you can not rush shots.
In fact, in recent years to play the brand of Ningbo garment enterprises, there are some cases of failure. The new brand positioning as the market is not clear, follow-up funding did not keep up, talent is not perfect for reasons such as short-lived.
"Developing a brand, you need to design, procurement, manufacturing, logistics, warehousing, order processing, wholesale and retail efforts on several areas, not just aimed at the manufacturing production processes." Zhou Xueming that do foreign trade, improve the production on-line orders , but the play is a domestic brand to do systems engineering, but also to bite "smile curve" at both ends - design development and marketing.
OEM also is started Feige Group, also hit a few years ago, brands FIOCCO women. Chairman Stephens introduced the brand anxious not to fight, first to find a good position in marketing to playing safe. FIOCCO women creating brand in 2006, but only in the country has opened 20 stores, all outlets. "The reason being is not open to join, because the brand is still in growth stage, outlets can better establish a brand image, you can shop more effectively control the rhythm, maintaining the brand image of high-end positioning." Stephens said that this year June, FIOCCO women entered the building and other high-end stores in Hangzhou, starting with Gucci, Dior and other international brands competing against the women's line, to prepare next year in Beijing, Shanghai and other cities to open 10 stores. Shi-yun, playing their own brand is a difficult process, the company invested in FIOCCO women's brands have nearly billion annual sales growth rate of 50%. (China Textile Network)
